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Persuasive and Effective Communications in Strategy and Execution

“Why Does My Presentation Always Get Shot Down?”
 

A two day interactive course on the art and science of clear, persuasive communication.
It has often been said that Strategy is Execution, Execution, Execution.  It is far better to have a well-executed, basic strategy than to have a brilliant strategy, poorly executed.
 
Key to excellent execution is harnessing the power and strength of an organization’s personnel. Key to harnessing the power and strength of an organization is clear and persuasive, strategic communication.  Strategic Persuasion is vital to leading an organization and ensuring cohesive implementation of strategies.
 
Managing, leading and inspiring an organization require communication at several levels to ensure excellent execution of business strategies.  Audiences differ from rank and file to management to the sales force to media. Effective and persuasive communications encompass both the hearts and minds of the audience.  Learn from a seasoned business leader, one who has managed a P11 billion company with over 1000 employees and 250,000 independent sales representatives, how to strategically communicate and persuade at these levels:

 
 

Program Concept:

This is an interactive course.  The moderator will give examples and steps on how to achieve each of the key benefits of the course.  Attendants will then be asked to do individual work as well as group work. In some sections, volunteers will be selected to present before the audience and receive feedback.

 
 

Key Benefits for Companies:
  • Clear and persuasive communication will lead to better executed business strategies
  • Compelling and persuasive communication will foster employee motivation and pride in their organization
 
 

Key Benefits for participants:
  • learn how to analyze your audience and speak to their concerns while ensuring your needs and objectives are realized
  • learn how to ensure your own  thinking is clear and strategically correct.  You cannot persuade if your
  • learn how to craft compelling communication pieces, speeches and talks that will keep your audience listening
  • learn how to use different communication styles (e.g. emotional, rational), depending on the situation e.g. key note speaker, business presentation, emceeing
  • learn how to command attention when speaking in front of an audience, whether in large formal forums or informal gatherings
  • learn how to best use visual aids, work a stage, deal with an unruly audience, wake up a sleepy audience and deal with the media
 
 

Target Audience:
  • Those who wish to communicate more persuasively both upwards with their superiors, downwards with their subordinates as well as sideways with peers.
  • Employees moving up the corporate ladder and who are transitioning from ‘managing themselves’ to ‘managing others’
  • Those who are aspiring to lead an organization
  • Heads of companies and Departmental Heads of sales, marketing,
  • Brand managers, Sales managers, Human Resources Training
  • Departments 
 
 

Program Proper:
Day 1
Day 1 will cover:
·      Framework for Effective Communications
Participants will learn the process and skills for effective communications.  This includes analyzing your audience, tailoring your message against a recommended framework. Participants will be asked to talk before their fellow participants to demonstrate key points using their seminar pre-work.
 
·      Techniques for Content and Delivery
This includes creating a communications plan as well as tools and techniques for crafting  business presentations, business updates and employee updates
 
Day 2 
·      Day 2 will focus on tools and techniques for script writing, visual aids, physical impressions during delivery.  This includes body language and speaking techniques. 
·      This day will also ask participants to present their pre-work and rework their pre-work based on   techniques for speech content as well as tools and techniques for script writing. 
·      Day 2 will also touch on key note addresses, extemporaneous talks, sales rally talks, opening remarks, closing remarks and tips on dealing with the media.
·      Participants will also learn techniques for staying on time, and controlling an audience.
 
 

Methodology

Participants will be required to prepare two talks. One business talk and an inspirational/ motivational talk. Content should be based on a topic that the participant is familiar with and should NOT exceed 5 minutes.
 
As this is a course on effective communications, participants should be ready to present to their fellow participants. Feedback will be given in a friendly, constructive manner.  Participants will also be asked to rework their prepared speeches throughout the course based on the topics covered.  It is recommended that each participant bring their own computer if possible.
 

 
Know your COACH
MALU DY BUNCIO
Senior Consultant, Corporate Achievers Institute (COACH)
  • Former Executive Director for Regional and Business Development of Avon Products – Asia Pacific,
  • Former President director of P.T Avon, Indonesia, former General Manager of Avon (Philippines), Agora Awardee (Asia Pacific) ’99
  • Former VP of ABS-CBN Broadcasting Corporation